GAP: Inside Look Discovery Questionnaire + (Web)Site Survey
Gestalt Associates for Psychotherapy Website Evolution:
Inside Look Discovery Questionnaire + (Web)Site Survey
Grab a drink and set aside time to review and respond to this Inside Look Discovery Questionnaire & (Web)Site Survey
The more you can answer, the more information we have to help craft a strong foundation and structure, and the more deliberately we can design.
Let's start with the basics...
Recent grads / anyone looking to deepen their training.
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e.g. Client referral, specialist referral, google, journal or publication, etc.
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e.g. informed, inspired, relaxed, etc.
People looking to connect with low-cost therapists.
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e.g. Client referral, specialist referral, google, journal or publication, etc.
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e.g. informed, inspired, relaxed, etc.
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Define the Gestalt Associates for Psychotherapy Brand
Your brand is the vibe your organization gives off to your audience. There are tangible components to a brand identity, but the brand is the sum of those parts and it encompasses how your organization is perceived.
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Your brand DNA is what’s essential, unchangeable, and specific about your organization. List 3 core characteristics.
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Your core values are what you prioritize. List 3 core values.
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Your brand’s personality or character informs both the visual expression of your brand and your brand voice.
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Please define your industry and GAP's unique perspective within it
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Please list 3 competitors / contemporaries
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What sets GAP apart from these competitors / contemporaries?
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Please list 3 inspirations (brands or contemporaries who inspire you) Feel free to list only or get into detail about what inspires you for each.
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These questions are about your current visual brand identity as seen on your live website.
What elements do you like most about it?
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How well do you feel your current logo and colors represent GAP?
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Are there any colors or elements that were chosen for a particular reason or that hold a symbolic meaning that we should know about? Please elaborate.
We'll get more in depth in the (Web)Site Survey portion, but here are a few questions to get things rolling.
How do you feel about your current website?
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Are there any big UX (user experience) problems that you’ve gotten feedback from customers on?
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If we could achieve this:___________ your life would be so much easier!
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Top three words that describe a user's ideal website experience
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Or three adjectives to describe your website when someone visits it. e.g. Calming, Bold, Engaging, Entertaining.
Top three words to describe your website's ideal look & feel
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e.g. Minimal, sophisticated, editorial, vibrant, professional
Please provide three reference websites for inspiration. Note that your reference may not be in the same industry as yours.
- Which websites are you drawn to and why?
- Which features or functionalities are applicable to your website?
-Are you inspired by graphic elements, the color, or the typography?
-Do you like the aesthetics i.e. simple, minimal, bold?
-Do you like how the content is laid out? Is there a page or section in particular you want us to refer to? The homepage, about page, et al.
Unsure where to start looking? Here are some very design-forward
non-profit sites &
educational sites curated by ilovecreatives, and some
business / corporate websites curated by awwwards.
What do you like about it?
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What do you not like about it?
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What do you like about it?
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What do you not like about it?
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What do you like about it?
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What do you not like about it?
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Are there any wishlist ideas, sections, or functionalities you’d like us to explore?
Last, do you have any questions, concerns, or foresee any limitations we may run up against?
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Let's look at your current website to see what we can learn. If someone from GAP can send or has sent a Contributor Invitation to Eleanor at
[email protected], we can pull the site map and site data / analytics information directly.
Please list all current pages on your website.
Are there any pages not currently in your sitemap that you need to add?
And are there any pages from your current sitemap that you want to get rid of?
Note that items not included in the original scope are due for approval and might be subject to additional costs.
Since you've granted me access to your Squarespace website, I can pull Squarespace Analytics myself. So this section only has one question now:
Please provide additional insights & data from existing website.
Describe your current user journey — what are the steps in your process? You can break this down by user persona (student vs. patient)
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Can you share any client feedback you’ve received (if any) about the admissions process or the intake process?
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Describe your current workflow — what are the steps in your process? What tasks are you responsible for?
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Do you have a least favorite task?
What’s your ideal client journey / workflow?
Which best describes your experience with web accessibility?
Which best describes your experience with web accessibility?
Which best describes your experience with SEO?
Which best describes your experience with SEO?
If you’ve identified keywords already, please list them here
